Santo Diablo Mezcal - The Elixir of the Gods
Client: Boutique Mezcal Producer, Oaxaca, Mexico
Scope: Naming, Brand Identity, Label & Packaging Design
Scope: Naming, Brand Identity, Label & Packaging Design
Objective
Create a bold name and visual identity for a small-batch artisanal mezcal—something that honors Oaxaca’s mysticism while cutting through the noise of a crowded, trend-heavy spirits market. The goal: position the brand as both authentic and rebellious, the kind of drink that doesn’t just sit on a shelf, it seduces you from it.
Create a bold name and visual identity for a small-batch artisanal mezcal—something that honors Oaxaca’s mysticism while cutting through the noise of a crowded, trend-heavy spirits market. The goal: position the brand as both authentic and rebellious, the kind of drink that doesn’t just sit on a shelf, it seduces you from it.
Solution
We named it Santo Diablo—a name that walks the fine line between sacred ritual and devilish pleasure. Inspired by Mexican folklore, the label features a modern-day diablito, hand-illustrated in woodcut style, holding court over heavy, block-style typography. Two variations—monochrome and full color—were created for different distribution channels. Both turn the bottle into a statement piece.
We named it Santo Diablo—a name that walks the fine line between sacred ritual and devilish pleasure. Inspired by Mexican folklore, the label features a modern-day diablito, hand-illustrated in woodcut style, holding court over heavy, block-style typography. Two variations—monochrome and full color—were created for different distribution channels. Both turn the bottle into a statement piece.
Value Created
- Immediate shelf impact with a name and label that dares you to pick it up.
- Emotional connection with a playful yet powerful narrative: “Elixir of the gods—and the devils.”
- Brand differentiation in a saturated mezcal market by celebrating contradiction: elegance meets anarchy.
- Authenticity with edge, giving this small-batch label a fighting chance in premium export markets and boutique bars from Oaxaca to Berlin.
- Immediate shelf impact with a name and label that dares you to pick it up.
- Emotional connection with a playful yet powerful narrative: “Elixir of the gods—and the devils.”
- Brand differentiation in a saturated mezcal market by celebrating contradiction: elegance meets anarchy.
- Authenticity with edge, giving this small-batch label a fighting chance in premium export markets and boutique bars from Oaxaca to Berlin.