From Startups to Legacy Brands: We Create Custom Tailored Branding Solutions
TYPES OF CLIENT
At Marc Posch + Partner, we’ve helped over 300 brands grow, including many that became million-dollar successes. Over time, we’ve honed a personalized approach, recognizing that branding must adapt to each client’s unique needs.
Here’s an analysis of four distinct scenarios that have emerged over the years, painting a clear picture of what is needed at each stage. Can you see yourself in one of them?
1. Legacy Companies Looking for a Rebrand. Needs:
Market Research: Understanding current positioning, competitors, and customer perceptions.
Brand Strategy: A new brand purpose, positioning, or messaging aligned with market trends.
Visual Identity Refresh: Updated logo, color schemes, typography, and brand assets.
Internal Buy-In: A strategy to ensure the company’s stakeholders embrace the rebrand.
Customer Reintroduction Campaign: Strategies to engage customers and build excitement.
Brand Strategy: A new brand purpose, positioning, or messaging aligned with market trends.
Visual Identity Refresh: Updated logo, color schemes, typography, and brand assets.
Internal Buy-In: A strategy to ensure the company’s stakeholders embrace the rebrand.
Customer Reintroduction Campaign: Strategies to engage customers and build excitement.
2. Legacy Companies Introducing New Products. Needs:
Market Positioning: Defining how the new product fits into their portfolio and market.
Product Identity: Branding that differentiates the product while staying aligned with the parent brand.
Launch Strategy: Roadmaps for digital and physical marketing, including omnichannel campaigns.
Customer Experience Design: Packaging, touchpoints, and user experience refinement.
Product Identity: Branding that differentiates the product while staying aligned with the parent brand.
Launch Strategy: Roadmaps for digital and physical marketing, including omnichannel campaigns.
Customer Experience Design: Packaging, touchpoints, and user experience refinement.
3. Start-Ups Looking for Investors. Needs:
Compelling Pitch Materials: Pitch decks, one-pagers, and visuals that communicate their story and vision clearly.
Credibility Building: Branding that establishes trust and competence in their industry.
Vision Positioning: Strong storytelling that aligns their mission with investors' priorities.
Credibility Building: Branding that establishes trust and competence in their industry.
Vision Positioning: Strong storytelling that aligns their mission with investors' priorities.
4. Start-Ups (with A and/or B Funding) Introducing Products. Needs:
Scalable Brand Systems: A foundation that can grow with the company.
Market Entry Strategy: A go-to-market plan with compelling messaging and visuals.
Customer Engagement: Channels, visuals, and tools to connect with early adopters.
Innovation Showcase: A way to visually and emotionally express the product's innovation.
Market Entry Strategy: A go-to-market plan with compelling messaging and visuals.
Customer Engagement: Channels, visuals, and tools to connect with early adopters.
Innovation Showcase: A way to visually and emotionally express the product's innovation.
How does this align with your vision? Would you like me to expand on specific services or prepare a framework for your company. Then give us a call: 213-446-7986
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CLIENT LIST
Green Tech
America Chung Nam, Los Angeles, Dongguan/China (Website development, Marketing)
Aqualitec, Santa Monica (Visual Identity, Brand Consulting, Website development)
ETA/Environmental Testing, Los Angeles (Branding, Website development)
SILVERbac, Glasgow (Consulting, Branding, Website development)
VivoAquatics, Monrovia (Brand Consulting, Brand development, Marketing)
Aqualitec, Santa Monica (Visual Identity, Brand Consulting, Website development)
ETA/Environmental Testing, Los Angeles (Branding, Website development)
SILVERbac, Glasgow (Consulting, Branding, Website development)
VivoAquatics, Monrovia (Brand Consulting, Brand development, Marketing)
Hospitality/Restaurants
Fleischmann's Steakhouse, Esslingen/Germany (Brand Consulting, Visual Identity, Website development)
Joe Peña's Franchise, Esslingen/Germany (Brand Consulting, Visual Identity, Website development)
Omnom Organics, Los Angeles (Brand Consulting, Visual Identity, Packaging)
Pates Fraiches, French restaurant, Long Beach/California (Brand Consulting, Visual Identity, Packaging)
Zweet Café, Los Angeles (Brand Consulting, Visual Identity, Packaging
Joe Peña's Franchise, Esslingen/Germany (Brand Consulting, Visual Identity, Website development)
Omnom Organics, Los Angeles (Brand Consulting, Visual Identity, Packaging)
Pates Fraiches, French restaurant, Long Beach/California (Brand Consulting, Visual Identity, Packaging)
Zweet Café, Los Angeles (Brand Consulting, Visual Identity, Packaging
Innovative Foods/Pharma
Epicur Pharma, New Jersey (Brand Consulting, Naming, Branding)
ifill Pharma, New Jersey (Consulting, Branding)
Kavana Health, Oklahoma (Consulting, Branding, Website development)
SuperSmart Nutraceuticals, Luxemburg, (Branding, Website development, Packaging)
ifill Pharma, New Jersey (Consulting, Branding)
Kavana Health, Oklahoma (Consulting, Branding, Website development)
SuperSmart Nutraceuticals, Luxemburg, (Branding, Website development, Packaging)
Information Technology
Apple, Munich (Design, Marketing)
Canon (CPP), Munich (Mural)
Hitachi America, Ltd., XBRL Solutions Group, Santa Clara/CA (Design, Marketing)
ICC International Chambers of Commerce, Paris (Re-Branding, Consulting)
IdeAttack, Los Angeles/Singapore (Design, Brand Consulting, Marketing)
Leolo IT & Media, Glonn/Germany (Branding, Consulting, Website development)
Mocana, San Francisco (Design, Marketing)
Nexus Partners, Menlo (Design, Marketing)
Pentacode, Munich (Brand Consulting, Website development)
Rockley Group Publishing, Ontario/Canada (Re-Branding, Website development)
Savvion, Santa Clara, CA (Branding, Website development)
Canon (CPP), Munich (Mural)
Hitachi America, Ltd., XBRL Solutions Group, Santa Clara/CA (Design, Marketing)
ICC International Chambers of Commerce, Paris (Re-Branding, Consulting)
IdeAttack, Los Angeles/Singapore (Design, Brand Consulting, Marketing)
Leolo IT & Media, Glonn/Germany (Branding, Consulting, Website development)
Mocana, San Francisco (Design, Marketing)
Nexus Partners, Menlo (Design, Marketing)
Pentacode, Munich (Brand Consulting, Website development)
Rockley Group Publishing, Ontario/Canada (Re-Branding, Website development)
Savvion, Santa Clara, CA (Branding, Website development)
Manufacturing
MartCobra, Austin (Consulting, Re-Branding, Packaging)
MetroMan Hair System, Hollywood (Brand Consulting, Naming, Website development)
Santec, Torrance (Brand Consulting, Re-Branding, Website development)
Seaplane Shirts, Palm Springs (Fashion prints, marketing)
SHARP Industries, Torrance (Re-Branding, Website development)
Shugar Soapworks, Los Angeles (Brand Consulting, Website development)
TSL Jewellery, Hong Kong (Brand Consulting, Design, Marketing)
MetroMan Hair System, Hollywood (Brand Consulting, Naming, Website development)
Santec, Torrance (Brand Consulting, Re-Branding, Website development)
Seaplane Shirts, Palm Springs (Fashion prints, marketing)
SHARP Industries, Torrance (Re-Branding, Website development)
Shugar Soapworks, Los Angeles (Brand Consulting, Website development)
TSL Jewellery, Hong Kong (Brand Consulting, Design, Marketing)
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Expand your leadership in Green Tech, Hospitality, Manufacturing, and innovative foods. We bring clarity to your brand message, promote the hell out of your services, and make your products look amazing.
Well-designed products sell more. But you knew that already. What are you waiting for? Call us.
TESTIMONIALS
What Clients Are Saying About Us
"Marc has an incredible design vision that flexes to meet each of his client's unique needs. I have never seen him meet a challenge where he doesn't meet -- and exceed -- expectations. I always trust that I can get great design work done on time and with as little fuss as possible." Stuart McFaul, CEO, Spiralgroup, San Francisco
"Marc's intuition and forward-looking design have given us the progressive CI we can identify with. It provides a professional approach and support in our communication with clients. Many clients appreciate Leolo's outstanding print and online presentation." Henri Cujass, CTO, Leolo IT, Munich
"Marc, to see our vision come to life in such an elegant, professional way takes my breath away. We more than love them; they are a lifetime of work put into creative art. Thank you could never convey our gratitude, but I will say anyway, thank you, thank you." Sandra Jacobs, C.E.O. Jacobus Consulting, Inc, Rancho Mirage
"One month after launch, the website drove 30% of inbound calls and markedly increased sales. Marc and his team impressed us with their fast turnarounds and deep industry knowledge." – Lorenz Strasser, CEO, Pentacode, Munich
"I have been using Marc Posch Design for the past 9 years for my website, newsletters and other marketing projects. Marc and his team are exceptional and I'm always thrilled with their work. I highly recommend them. Just check out their website to see what I'm talking about. They do incredible work and each project they do has a unique feel to it. They are simply the best!" John Garey, John Garey Pilates, Long Beach
"Marc designed my logo and helped me with my branding of my new catering company. I constantly get rave reviews on my business cards and website artwork. He is always there with unique information and cutting edge tips. His ability to see forward as what the trends are in not only my industry but business as a whole is uncanny! I trust his input and value his work. I would whole heatedly recommend him with ease to anyone needing his services." Chad Gardner, Palm Springs