Consumer Products: Packaging and Identity Systems
Sales' Best Friend: Packaging Design That Stands Out
In the dynamic world of retail, your product's packaging is the unsung hero that can make or break its destiny. From exquisite jewelry to premium liquor and aromatic coffee, the art of presentation can be your ultimate game-changer, influencing every shopper's buying decision, often on a subconscious level.
A compelling design that not only elevates your product's worth but also entices potential buyers like never before. It's a silent storyteller, revealing your brand's identity and showcasing its unique features. Imagine a sleek, modern design exuding innovation and quality, or a classic, timeless one that tugs at heartstrings and nostalgia.
The right design isn't just visually pleasing; it's a strategic choice that amplifies functionality and user-friendliness.
Below a Few Favorite Visual Identity Projects
Joe Peña's Cantina y Bar Franchise. A popular Mexican restaurant chain in Europe that was created in 1987 and has grown substantially over the years. We were hired from its early beginnings until today to continually update their brand experience. The current version features AI generated illustrations around Mexican icons, holidays and popular events.
EXPERTISE: Brand consulting and development, logo design, packaging design, website development
CASE STUDY: For more about this project click here
Zweet Cafe, Los Angeles. We were approached by the owners to help them translate some beautiful architectural renderings of a new coffee shop into a brand identity and packaging concept.
Located in the heart of Eagle Rock, right next to Occidental College (where Barack Obama spent his LA college years), the location asked for a young and sophisticated look and feel. The theme of this coffee shop was to offer a global experience by serving coffees from five continents and food from various cultures.
We hired South African artist Pinky to paint the walls in his typical style, transforming the restaurant into a warm, joyful, and friendly place for people to spend time with friends or study. The successful concept helped Zweet Cafe become a beacon in Eagle Rock and a popular destination for the Oxi crowd and its neighbors.
Located in the heart of Eagle Rock, right next to Occidental College (where Barack Obama spent his LA college years), the location asked for a young and sophisticated look and feel. The theme of this coffee shop was to offer a global experience by serving coffees from five continents and food from various cultures.
We hired South African artist Pinky to paint the walls in his typical style, transforming the restaurant into a warm, joyful, and friendly place for people to spend time with friends or study. The successful concept helped Zweet Cafe become a beacon in Eagle Rock and a popular destination for the Oxi crowd and its neighbors.
EXPERTISE: Brand consulting and development, logo design, packaging design
SANTO DIABLO MEZCAL was one of my favorite projects last summer. After all, how often does it happen that a client comes through the door with a bottle of fine-crafted and barrel-aged Mezcal from the region of Oaxaca and asks us to develop a brand for this baby, starting with naming to logo design and packaging? We created the name “Santo Diablo,” designed a unique label with an artisanal flavor, and presented it with a sexy marketing campaign.
This project was particularly special to me because of my deep passion for Mexico. Having traveled extensively throughout this vibrant country, I've immersed myself in its rich culture, diverse landscapes, and, of course, its incredible culinary and beverage traditions. My travels have taken me from the bustling streets of Mexico City to the serene beaches of Baja, and everywhere in between. Oaxaca, with its deep-rooted traditions and artisanal craftsmanship, holds a special place in my heart, making this project a true labor of love.
The Challenge
The client wanted a brand that would capture the essence of Oaxaca’s rich heritage while appealing to a sophisticated US audience. The task was to create a name, logo, and packaging design that reflected the quality and craftsmanship of the Mezcal, while also standing out in a competitive market.
The Process
Naming: We started with brainstorming sessions that drew inspiration from our travels and the cultural significance of Mezcal. The name “Santo Diablo” was chosen to reflect the duality of the spirit—its heavenly smoothness and devilish intensity.
Brand Development: Our next step was to develop a brand identity that would embody the mystique and allure of Santo Diablo. We wanted the brand to tell a story of tradition, passion, and authenticity.
Logo Design: The logo needed to be striking and memorable, yet simple enough to be recognizable at a glance. We experimented with various motifs and typography until we found the perfect balance.
Packaging Design: The packaging was designed to be both beautiful and functional. We chose materials and textures that evoked the artisanal nature of the Mezcal, with intricate details that invited closer inspection.
The Outcome
The final product was a stunning representation of everything we love about Mexico and its traditions. The name “Santo Diablo” quickly resonated with consumers, and the elegant packaging design drew attention on store shelves. The marketing campaign, which we described as “sexy,” featured evocative imagery and storytelling that captured the spirit of Oaxaca and the allure of Mezcal.
Reflections
Working on Santo Diablo Mezcal allowed us to blend our professional expertise with our personal passions. The project was a reminder of why we do what we do—to create brands that are not only visually stunning but also deeply meaningful. Our many travels to Mexico have given us a profound appreciation for its culture and traditions, and we are grateful for the opportunity to bring a piece of that magic to life through Santo Diablo Mezcal.
Salud!
EXPERTISE: Naming, brand development, logo design, packaging design
MIAMI CANDY is a vibrant and innovative design concept created for TSL Jewellery, a leading jewelry company based in Hong Kong. The project aimed to develop a fresh and captivating branding strategy for a new line of jewelry targeting affluent GenZ consumers with a cosmopolitan vibe. This case study explores the comprehensive approach taken to break the mold of traditional packaging and introduce jewelry in a bold and exciting manner.
Market Research
To understand the target demographic, an in-depth market study was conducted, focusing on affluent GenZers. This generation is characterized by their cosmopolitan lifestyle, preference for individuality, and desire for unique experiences. Key insights from the research revealed that:
- GenZ values authenticity and originality in the brands they support.
- They are highly influenced by social media trends and visual aesthetics.
- Sustainability and ethical sourcing are important factors in their purchasing decisions.
- This demographic is drawn to vibrant, eye-catching designs that stand out.
- They are highly influenced by social media trends and visual aesthetics.
- Sustainability and ethical sourcing are important factors in their purchasing decisions.
- This demographic is drawn to vibrant, eye-catching designs that stand out.
Design Concept
The core idea behind Miami Candy was to break away from traditional jewelry packaging and create a fresh, vibrant, and visually striking concept that resonates with the target audience. Various names and packaging concepts were developed, each reflecting the energetic and playful spirit of the brand.
Naming
The name "Miami Candy" was chosen to evoke a sense of fun, color, and modern luxury. It suggests a blend of the lively Miami lifestyle with the sweet allure of candy, perfectly aligning with the target market's tastes and preferences.
Packaging Concepts
Several packaging concepts were explored, each designed to stand out on the shelves and appeal to the GenZ aesthetic. The designs featured bold colors and patterns: Bright, neon colors and geometric patterns were used to create a visually stimulating experience. The packaging needed to be as exciting and dynamic as the jewelry inside.
Execution and Impact
The Miami Candy design concept was met with enthusiasm from both the client and the target market. The innovative approach to packaging not only differentiated TSL Jewellery from competitors but also strengthened its appeal to the younger, affluent GenZ consumers. The vibrant and fresh design successfully captured the essence of the brand and resonated with the target audience's desire for unique and stylish jewelry.
By breaking the mold of traditional jewelry packaging, Miami Candy set a new standard in the industry, showcasing the potential of creative branding to drive consumer interest and loyalty. The project demonstrated the importance of understanding market trends and consumer preferences, and how these insights can be leveraged to create compelling and memorable brand experiences.
CLIENT: TSL Jewellery, Hong KongEXPERTISE: Brand development, logo design, packaging design
KAVANA HEALTH In an industry just beginning to understand its place in the health and wellness world, Kavana Health is a leading CBD ingredient and product manufacturer, vertically integrated from seed to finished products. We are proud to have been selected as their brand and marketing partner. Thanks to our team, in particular Jill, Cameron, and Ian, for helping me put this together.
EXPERTISE: Brand development, logo design, web development, marketing
SUPERSMART A nutraceutical company from Luxembourg asked us to streamline the packaging design of their products, including a new company logo. Below are a few images from the design process. What is always important to me is finding a core message for whatever project we work on. "Add Life to Yor Years. Add Years to Your Life" seemed like the perfect battle cry for this company as it tries to expand its market share.
EXPERTISE: Brand development, logo design, packaging
Various Restaurant Brands
Unlock Your Vision with Us: Crafting Products and Launching Brands for Retail and Hospitality Entrepreneurs
At the intersection of creativity and business, we serve entrepreneurs in the retail and hospitality sectors by not only creating exceptional products but also by successfully launching compelling brands.
We understand that a vision is only as potent as the packaging that sells it, a truth we've witnessed time and again. Embarking on the journey of discovering what makes a restaurant or bar truly unique is always an exhilarating adventure.
If you have an idea for a new project and seek guidance on how to bring it to market, don't hesitate to get in touch. Reach out to us at +1.213.446.7986, and let's explore the possibilities together.