The design of a product's packaging can play a crucial role in its success or failure in the marketplace. From jewelry to liquor to coffee, the way a product is presented can significantly impact whether or not consumers choose to purchase it.
A good design can enhance the perceived value of a product and make it more appealing to potential buyers. It can also communicate key information about the product, such as its brand identity and features. For example, a sleek and modern design can convey a sense of innovation and quality, while a more traditional or classic design can evoke feelings of nostalgia and timelessness.
In addition to its aesthetic appeal, good design can serve a practical purpose by making a product more functional and user-friendly. For example, the design of a coffee bag can make it easy to open and reseal, while the design of a liquor bottle can make it easy to pour and store. This can help to improve the overall user experience and increase customer satisfaction.
Packaging design also plays a vital role in brand recognition, creating a strong visual identity that customers can easily recognize. The design should be consistent with the brand's values, personality, and target audience. It should be distinctive and memorable and can convey the brand's essence.
Ultimately, the value of good design in packaging should not be underestimated. It can be the deciding factor in whether a product is successful or not, and companies should invest in high-quality design to maximize the potential of their products.
Below are a few products we created in recent years.
Zweet Cafe: Brand identity for coffeeshop, designed by Marc Posch
Zweet Cafe, Los Angeles. We were approached by the owners to help them translate some beautiful architectural renderings of a new coffee shop into a brand identity and packaging concept.

Located in the heart of Eagle Rock, right next to Occidental College (where Barack Obama spent his LA college years), the location asked for a young and sophisticated look and feel. The theme of this coffee shop was to offer a global experience by serving coffees from five continents and food from various cultures.

We hired South African artist Pinky to paint the walls in his typical style, transforming the restaurant into a warm, joyful, and friendly place for people to spend time with friends or study. The successful concept helped Zweet Cafe become a beacon in Eagle Rock and a popular destination for the Oxi crowd and its neighbors.
EXPERTISE: Brand development, logo design, packaging design
Zweet Cafe: Brand identity for coffeeshop, designed by Marc Posch
Zweet Cafe: Brand identity for coffeeshop, designed by Marc Posch
Zweet Cafe: Brand identity for coffeeshop, designed by Marc Posch
Santo Diablo: Brand identity for Mezcal liquor, designed by Marc Posch
Santo Diablo Mezcal was one of our favorite projects last summer. After all, how often does it happen that a client comes through the door with a bottle of fine-crafted and barrel-aged Mezcal from the region of Oaxaca and asks us to develop a brand for this baby, starting with naming to logo design and packaging? We created the name “Santo Diablo,” designed a unique label with an artisanal flavor, and presented it with a sexy marketing campaign. Did I mention that we loved this project? Salud!
EXPERTISE: Naming, brand development, logo design, packaging design
Jewelry packaging
TSL Hong Kong: Design concept for a line of jewelry. The project included a comprehensive study of a certain market segment. Various names and packaging concepts were developed. 
EXPERTISE: Brand development, logo design, packaging design
Jewelry packaging
Various Restaurant Brands
Various restaurant logos
Restaurant logo, designed by Marc Posch
Eden On Brand: Design concept and brand identity for an upscale restaurant in Glendale, CA. 
I see it as my job to provide elegant and compelling visuals that support sales and actively engage in high-level strategic decisions that help our clients set the course for growth and expansion by building a solid brand - and then setting it on fire.
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