From Bald to Bold: Brand Identity and Website for MetroMan Hair Systems
CASE STUDY
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Can a Brand Be Built Around Just Four Words?
Hell yes. And here’s proof.
Hell yes. And here’s proof.
Most hair restoration systems whisper.
We decided to shout.
We decided to shout.
The client came to us with an unusual ask:
How do you make a hair system for men in their 30s and 40s feel less like Grandpa’s secret and more like a badge of pride?
How do you make a hair system for men in their 30s and 40s feel less like Grandpa’s secret and more like a badge of pride?
Our answer? You don’t hide it. You own it. Loudly.
We named it MetroMan — an unapologetic nod to urban cool, to guys who hit the gym, not the golf course. The identity had to match: sharp, stylish, and stripped of clichés. Black-and-white visuals. A two-tone icon. And a name that felt more like a sneaker drop than a vanity fix.
The message? Simple: From Bald to Bold.
It wasn’t about pretending. It was about power. Confidence. Reinvention.
It wasn’t about pretending. It was about power. Confidence. Reinvention.
That one line became our North Star — on the site, in the gym ads, in the video content running across LA. We flipped the narrative from insecurity to identity. From hair loss to hair flex.
EXPERTISE: Brand Strategy, Naming, Visual Identity, Web Design, Campaign Messaging
VALUE CREATED: A brand built on truth, style, and swagger — helping the client grow their business and ultimately sell it. Proof that when done right, three little words can change everything.
Expand your leadership in technology and manufacturing. Bring clarity to your message, promote your services, and make your products look amazing.
Well-designed products sell!
Well-designed products sell!