From Bald to Bold: Brand Identity and Website for MetroMan Hair Systems
BEHIND THE DESIGN
_____________
This client came to us with an unusual project: How can we sell a hair restoration system (don't call it toupee!) for millennials, for men in their 30s or 40s? How can we change the perception of a product typically associated with older gentlemen, and how can we make it as attractive as hair extensions or fake eyelashes for women? First, we created a name that reflects an urban lifestyle: MetroMan. The logo and the overall visual concept were created to provide a hip and contemporary flavor using black-and-white imagery and a sharp two-tone icon. In addition, a video was developed currently in rotation at popular gyms in Los Angeles.
A key message we developed was "Bald to Bold," which quickly became a battle cry for the campaign and helped to establish the product as something that boosts self-esteem. From the beginning, it was vital for us to present the product as a bold concept, as something that doesn't camouflage a flaw but rather presents an uplifting solution to a very common problem men of all ages face: Baldness. More about MetroMan
EXPERTISE: Brand development, naming, logo design, web design
![](https://cdn.myportfolio.com/ae5f855a209147e0a17d887aa9533755/cf02db63-f777-4523-961a-3863fb9748da_rw_1200.jpg?h=8a99d0907539d6ea6ef103832b5a6e42)
![](https://cdn.myportfolio.com/ae5f855a209147e0a17d887aa9533755/b928496a-74eb-416e-b105-d59b4073af58_rw_1200.jpg?h=fde1c769ba08a6a9042e71c0f249bd58)
![](https://cdn.myportfolio.com/ae5f855a209147e0a17d887aa9533755/3f5203e5-8023-4b6e-824e-2127786acfa6_rw_1200.jpg?h=aa6a53e770b9b571fbea0ba28be1e8b4)
Expand your leadership in technology and manufacturing. Bring clarity to your message, promote your services, and make your products look amazing.
Well-designed products sell!
Well-designed products sell!