Branding Case Study: iFill Pharma
BEHIND THE DESIGN
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As a pet owner myself, this is a project that was close to my heart. The client asked for a visual identity to speak to veterinarians and consumers. The objective was that the overall appearance had to be warm and friendly, with some subtle humor blended into it. We hired Mexican artist Aarón Martínez who created a suite of illustrations we could use throughout. The result was warmly embraced by both customers and veterinarians alike.
When we engage with a new branding project, the first step is to discuss a client's situation and what problems need to be solved. Design, to us, is more than just a visual discipline. Our process often touches on issues that require a change of thinking or calibration of goals and efforts that eventually lead to the desired outcome; often, it unveils a need for innovation.
If you decide to work with us, expect four phases: Discover, Define, Design, and Deliver. Each serves as a stepping stone toward a solution. It delivers clarity around a brand message and a visual language that helps to stand out in a crowded field.
A project that turned out nice, thanks to some beautiful custom illustrations by Mexican artist Aarón Martínez
Marc Posch+Partner: We work with leaders and visionaries in the technology and manufacturing sectors to bring clarity to their message, promote their services and make their products look amazing. Did I mention that well-designed products sell more? To contact us, click here