Epicur: Naming and Branding of a Pharmaceutical Company
BEHIND THE DESIGN
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The challenge for this company was to enter a new market as a new player: the 503B compounded pharmaceutical industry.* We were asked by the founders of - now - Epicur Pharma to develop a strong name that would stand out and craft a brand identity that goes along with that. But most of all, we extracted a brand story that helped define who they are and why they are in business. The result: An elegant and sophisticated presentation that positions Epicur Pharma as a dynamic and respected player in the 503B industry. We are proud to partner in this success story, which continues to grow.
I see it as my job to provide elegant and compelling visuals that support sales and actively engage in high-level strategic decisions that help our clients set the course for growth and expansion by building a solid brand.
*503B facilities are referred to by the FDA as an outsourcing facility that may produce large batches with or without prescriptions to be sold to healthcare facilities.
Our Process
When we engage with a new branding project, the first step is to discuss a client's situation and what problems need to be solved. Design, to us, is more than just a visual discipline. Our process often touches on issues that require a change of thinking or calibration of goals and efforts that eventually lead to the desired outcome; often, it unveils a need for innovation.
If you decide to work with us, expect four phases: Discover, Define, Design, and Deliver. Each serves as a stepping stone toward a solution. It delivers clarity around a brand message and a visual language that helps to stand out in a crowded field.
Marc Posch Design: We work with leaders and visionaries in the technology and manufacturing sectors to bring clarity to their message, promote their services and make their products look amazing. Did I mention that well-designed products sell more? To contact us, click here