The Olympic Games '28 Coming to Los Angeles: Celebrating the “Creative Games”
A project that is still in its early stages:
The Olympics have always been transformative moments for host cities. In the spirit of a century-old tradition, it was never just about sports but also about community and how the games can energize the spirit. Each edition of the Olympics has left a unique stamp on its host city—sometimes politically, sometimes stylistically.
For example, in Munich, the 1972 Games marked a new era for Germany, presenting the country in a renewed light after Berlin. Barcelona, in 1992, showcased itself as a liberal democracy emerging from the dark ages of fascism. Los Angeles, in 1984, introduced postmodernist culture to the United States. It's almost a tradition: Each city used the games to reinvigorate its standing in the world. We hope the same will happen in LA 2028.
“Tradition is the handing down of the flame and not the worshipping of ashes.” - Gustav Mahler
In that sense, with the torch coming to Los Angeles again, we hope to set the city creatively ablaze and energize its population. The Games also offer an incredible opportunity to tackle some of the problems plaguing the city: homelessness, traffic, and pollution. For each problem, innovative, even radical solutions are needed. Allow us to kickstart some initiatives with our presentation.
We want to see the city and its many diverse areas and cultures coming together to show what it truly means to be “The Creative Capital of the World.”
Local Artist Wanted
The rich and diverse spirit of Los Angeles will be represented by local artists. We aim to create the largest art show the city has ever seen, featuring not just museums, but also sidewalks, street banners, installations, AR experiences, and performances throughout the city, and much more. We want to create a spectacle for the ages, showcasing a rich tapestry of ideas that celebrate the "Creative Capital of the World."
Below a few examples
