GenX Branding: Connecting With The 50+ Consumers
Rise of the Silver Surfers
As a branding and design agency, we are dedicated to serving the growing number of GenXers (born between 1965-80). Call it a niche or category, but this group of people, now aged around 50 and referred to as the "Silver Economy," is an often overlooked and underrepresented demographic.
The EU defines the "Silver Economy" as the sum of all economic activity that serves the needs of people aged 50 and over, including the products and services they purchase directly and the further economic activity this spending generates.
The 50+ consumers in the US have a projected spending power of $3.2 trillion annually which is expected to rise to $4.74 trillion over the next 20 years.
It stretches across all sectors (public and private) of the economy, including health and nutrition, leisure and well-being, finance and transport, housing, education, and employment.
Furthermore, the data shows that in the US, 50+ consumers have a projected spending power of $3.2 trillion annually which is expected to rise to $4.74 trillion over the next 20 years. We learned that we could make a real impact by helping these consumers feel seen and heard through the power of branding and design by respecting their characteristics and sensibilities.
The 50-plus population already accounts for half of the global consumer spending, and by 2050 this will reach nearly 60%. People in that age group contribute significantly to the global economy through direct expenditures on goods and services, both at home and abroad.
Worldwide, the 50-plus cohort accounted for 50% of global consumption in 2020, or $35 trillion, about 2.5 times as much as all consumer spending in the U.S. By 2030, it is estimated that 50-plus spending will grow to 54% of global consumption, or $52 trillion. By 2050 it will reach 59%, or $96 trillion.
Why does it matter
The Silver Surfers are a unique group of consumers, diverse and vibrant, flush with money, and hungry for meaningful experiences. They want to connect with authentic brands that reflect their values. They don't respond to generic marketing fluff; they even pay for ad-free content. And they buy more than just hearing aids and golf clubs. Understanding their needs and wants is crucial when reaching out to them. Only if we speak their language, talk with them, and not to them, then we have a chance to be accepted as a vendor or partner.
We are GenX
Most creative firms struggle to connect with GenXers, either because they don’t understand this demographic’s unique experiences and perspectives or because they aren’t interested in targeting this group.
We are different. We are specialists in the GenX market and work closely with our clients to develop branding and marketing campaigns that speak directly to the hearts and minds of this influential and valuable demographic.
Our team at Marc Posch+Partner is uniquely qualified to serve this demographic, as we are all part of the GenX generation. We are seasoned creatives, strategists, and thinkers, each of us with over 30 years of experience in the industry, and we understand the needs and desires of this age group. We live it every day.
As the “Silver Economy” continues to grow and thrive, we remain at the forefront of this creative industry sector, leading the way in reaching and engaging this critical and influential demographic.
Deep industry expertise
We bring deep industry expertise in various industry sectors, from biotech, pharmaceutical, and hospitality to new mobility. Recognized as a top design agency in Los Angeles, we can help you connect with GenX consumers in a meaningful and impactful way.
Contact us today to learn how our design agency in Los Angeles can help your business reach and engage this important and influential demographic. Below you can order our free brochure.
Order our brochure
Request the free brochure "GenX. Who Cares? We Do". Get more facts and details about how to reach this critical demographic.