CStreet Ventures Brand Identity
BEHIND THE DESIGN
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C STREET VENTURES A brand identity we created for a young venture capital company in San Francisco. It's an identity that asks for simplicity and muted colors. They wanted something subtle and elegant, a design that conveys trust and reliability with a "Free California Spirit" flavor woven into it. The result is one of my favorite brand identities.
OUR PROCESS
When we engage with a new project, the first step is always to discuss the client's situation and what problems need to be solved. Design, to us, is more than just a visual discipline. Our process often touches on issues that require a change of thinking or calibration of goals and efforts that eventually lead to the desired outcome and often unveil a need for innovation.
If you decide to work with us, expect four phases: Discover, Define, Design, and Deliver. Each serves as a stepping stone toward a solution. It delivers clarity around a brand message and a visual language that helps to stand out in a crowded field.
![](https://cdn.myportfolio.com/ae5f855a209147e0a17d887aa9533755/e6b23399-1030-4a23-95f3-b9f1aa0dad0a_rw_1200.jpg?h=b198d103fe8a4e4978e807afcdf371b4)
![](https://cdn.myportfolio.com/ae5f855a209147e0a17d887aa9533755/bb0b22dd-2a86-494f-bb1f-a27e0f64c66c_rw_1200.jpg?h=09e92974b053cd7ce26916ebd13830e7)
![](https://cdn.myportfolio.com/ae5f855a209147e0a17d887aa9533755/da70b681-8543-41df-930a-edeed414cf9e_rw_1200.jpg?h=1229fbed3536aca9ca79c1a0044a7f9c)
![](https://cdn.myportfolio.com/ae5f855a209147e0a17d887aa9533755/03914e8d-6e87-4e41-9b62-8f5bcdf11dbf_rw_1200.jpg?h=5a8c6f43718b81f420c8fc76bce2ce8d)
Marc Posch Design: We work with leaders and visionaries in the technology and manufacturing sectors to bring clarity to their message, promote their services and make their products look amazing. Did I mention that well-designed products sell more? To contact us, click here