CStreet Ventures: Visual Identity For a Brand Launch
CASE STUDY
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CSTREET VENTURES A brand identity we created for a dynamic, young venture capital firm in San Francisco. The essence of this project was to embody simplicity and muted colors while exuding a subtle elegance. The challenge was to craft a design that conveyed trust and reliability, seamlessly blended with the "Free California Spirit."
DIFFERENT BEATS BETTER
Our philosophy as a brand consultancy and design firm is encapsulated in the mantra: "Different beats Better." This guiding principle shapes everything we do. We believe that striving for "Better" often results only in incremental improvements that merely align with the status quo or, worse, a competitors' performance. In contrast, embracing "Different" propels us into the future, unlocking a new spectrum of possibilities.
"Different" allows us to explore uncharted territories, discover new markets, and captivate new audiences. It's a forward-looking approach that fosters innovation and originality, setting us apart in a crowded marketplace. By prioritizing "Different," we continually push the boundaries of what's possible, ensuring our clients stand out and succeed in an ever-evolving landscape.
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