Zweet Cafe, Los Angeles. We were approached by the owners to help them translate some beautiful architectural renderings into a brand identity and packaging concept. Located in the heart of Eagle Rock, right next to Occidental College (where Barack Obama spent his LA college years), the location asked for a young and sophisticated look and feel. The theme of this coffeeshop was to offer a global experience by not only serving coffees from 5 continents, but also food from various cultures. We hired South African artist Pinky, to paint the walls in his typical style, which transformed the restaurant into a warm, joyful and friendly place where people want to spend time with friends, or to study. The very successful concept helped Zweet Cafe to become a beacon in Eagle Rock and a popular destination for the Oxi crowd as well as its neighbors.
Santo Diablo Mezcal was one of our favorite projects last summer. After all, how often does it happen that a client comes trough the door with a bottle of fine crafted and barrel aged Mezcal from the region or Oaxaca and asks us to create a brand for this baby. We created the name “Santo Diablo”, designed a unique label with an artisanal flavor, and presented it with a sexy marketing campaign. Did I mention that we loved this project?
Design concept for line of jewelry. The project included a comprehensive study about a certain market segment. Various names and packaging concepts were developed.