Product Branding: Packaging and Identity Systems

Various packaging concepts, from jewelry to liquor and e-cigarettes. Products live and die with their presentation. We see this over and over, it's often that the packaging is more important than the actual product in order to sell.

Zweet Cafe, Los Angeles. We were approached by the owners to help them translate some beautiful architectural renderings into a brand identity and packaging concept. Located in the heart of Eagle Rock, right next to Occidental College (where Barack Obama spent his LA college years), the location asked for a young and sophisticated look and feel. The theme of this coffeeshop was to offer a global experience by not only serving coffees from 5 continents, but also food from various cultures. We hired South African artist Pinky, to paint the walls in his typical style, which transformed the restaurant into a warm, joyful and friendly place where people want to spend time with friends, or to study. The very successful concept helped Zweet Cafe to become a beacon in Eagle Rock and a popular destination for the Oxi crowd as well as its neighbors.
Santo Diablo Mezcal was one of our favorite projects last summer. After all, how often does it happen that a client comes trough the door with a bottle of fine crafted and barrel aged Mezcal from the region or Oaxaca and asks us to create a brand for this baby. We created the name “Santo Diablo”, designed a unique label with an artisanal flavor, and presented it with a sexy marketing campaign. Did I mention that we loved this project?
Design concept for line of jewelry. The project included a comprehensive study about a certain market segment. Various names and packaging concepts were developed. 
Back to Top