SHAWMUT LLC: A manufacturer of engineered materials with its headquarters in Massachusetts and offices in Europe and Asia approached us for a complete overhaul of their brand.
A self-described leader in flexible multi-layer materials, Shawmut is a legacy company creating innovative advanced materials for automotive, medical protective, and performance wear, filtration, and defense applications.
With a global manufacturing platform and partnership network, the company has become one of the world's most trusted suppliers of fabricated and engineered textile materials.
With a change of leadership and a desire for aggressive growth, the company's owners asked us to redesign the 100-year-old company's brand radically, focusing on innovation and technology. While important for building trust, the legacy had become more of a burden than an asset. After a process of discovery, research, and carefully laying out various options, the owners decided to go with the brand concept as shown here: A timeless, elegant, proud solution that will allow the company to open new doors and grow into new markets.
With a change of leadership and a desire for aggressive growth, the company's owners asked us to redesign the 100-year-old company's brand radically, focusing on innovation and technology. While important for building trust, the legacy had become more of a burden than an asset. After a process of discovery, research, and carefully laying out various options, the owners decided to go with the brand concept as shown here: A timeless, elegant, proud solution that will allow the company to open new doors and grow into new markets.
Our contribution: Research, brand development, logo design, brand guidelines, website, and marketing material.
Opus Creative Group: We work with leaders, rebels, and visionaries in the technology and manufacturing sectors to help create better products, inspire better processes and bring clarity to their message, all of which lead to better performance. To contact us click here
