Leolo IT, Germany. Helping a Young IT Company To Become The Leading IBM Informix Shop In Europe
Leolo IT is a young and rapidly growing tech company that recognized early the global need for Big Data management systems. The core mission: to make sure that their clients’ data run secure and consistent on their IBM Informix platforms.
MPD/LA was engaged by Leolo IT for a gradual branding initiative that stretched over many years. As a design and marketing partner, we joined Leolo from humble beginnings to where they are now, the leading IBM Informix shop in Europe. Working closely with the C.EO., we extracted the brand’s core values: trustworthy, reliable, and forward thinking.
Each of those values is encapsulated in their iconic brand identity that tells the story of the relationship between Leolo IT and its customers.
Telling this story in a unique and powerful visual manner, from brand identity to Web development to product design, we brought the immediacy of innovation and consistency up front and center.
The result: A sophisticated and elegant European brand that resonates with a diverse target audience was derived, allowing Leolo’s dynamic and innovative culture to grow and further manifest on a global scale.